Users will soon have a fresh option that enables them to lessen the volume of AI-made videos appearing in their streams. This move comes as the company announced that it currently hosts over 1 billion AI videos.
Trial and Implementation
The update is being tested over the following weeks before a global launch. This shift aligns with a surge in AI content, spurred by recent content generation software.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding channels on a popular video site only show AI-generated videos. A considerable share of this material is classified as low-quality AI content, a term for substandard, mass-produced content that is typically nonsensical or surreal.
Our research shows that many people like content created using AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the ability to adjust the amount of that, based on their own choices,” stated a spokesperson.
Scale of AI Content
The platform announced that there are presently 1.3bn videos on its network tagged as artificially created. In total, more than 100 m pieces of content are added to the app every day, making clips made by AI a limited percentage of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the volume of AI content they view by accessing the “manage topic” feature in the platform and picking the AI content topic. Additional categories that can already be adjusted under the setting include current affairs, clothing, aesthetics, and dance.
AI Disclosure Rules
TikTok’s guidelines oblige creators to tag “realistic” AI-generated content, and it bans malicious fake videos of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
Furthermore, the service will henceforth add an artificially created watermark to content created with its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This measure is designed to stop users from trying to evade the disclosure requirement.
Educational Initiatives
The company is additionally launching a $2 million educational fund for professionals and institutions to produce informative material about responsible artificial intelligence. This initiative will assist non-profit groups focused on teaching programming and robotics.
Content Safety Approach
TikTok has supported its content review process, following debate over plans to lay off hundreds of safety staff in the UK. TikTok is set to cut 439 jobs in its trust and safety team in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most distressing content ahead of it is viewed by staff. The company announced a significant reduction in shocking and graphic content handled by safety staff over the previous year due to the use of its automated systems.
It is vital to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
